About me.

I am a creative operations and brand marketing professional with a flair for design. My background includes managing the manic day-to-day of agency operations and serving as a time crunch master and highly skilled creative whisperer on several print and digital initiatives.

With experience on both the agency and client side, I have managed creative and marketing initiatives from strategy development to reviewing KPIs, and working directly with key stakeholders, strategists, creative teams and developers. With a holistic understanding of the creative process, I aim to establish processes and infrastructures that ensure creative disciplines and needs are considered, efforts align with the brand vision and standards, and time is given to create exceptional work.

Area of Expertise:

Brand Development | Creative Operations | Creative Services | Strategic and Tactical Planning | Team Management | Production | Client/Vendor Liasing

WORK EXPERIENCE

ScientificBrands, LLC | New York, NY

Business and Creative Operations, Contract Jan 2021–June 2024

  • Collaborated with founder to build cross-functional partners in social, public relations, partnerships, paid media, digital, copywriting, strategy and design, which resulted in over $1 million in revenue in the first year of business.

  • Increased operational efficiency across all internal and external initiatives by implementing metrics to track business performance and introducing control measures to monitor productivity, reducing operational costs by 15%.

  • Managed expense budgets for clients and vendors to ensure projects fell within budget parameters by analyzing, reviewing, and approving project costs.

Evercore Wealth Management, LLC | New York, NY

Brand Marketing and Creative Operations, Contract Sep 2016–January 2024

  • Established publishing cadence on social media, leading to a 300% increase in user engagement.

  • Planned, led, and managed the production of over 40 thought leadership publications and marketing communications projects and achieved a 26% increase in web traffic to the thought leadership content.

  • Collaborated with cross-functional teams, such as Compliance, Communications, Design, Video, and Project Management, from ideation through activation to successfully launch and manage campaigns.

  • Coordinated multiple vendors and optimized workflow processes for various marketing functions. Integrated customer feedback into the production process to increase satisfaction by 35%.

IridiumGroup, Inc | New York, NY

VP, Operations & General Manager, Full-time Oct 2011–Apr 2016

  • Identified opportunities for improvement in each of the four critical metrics of sales, finance, staffing, and technology and developed short- and long-term plans to address each opportunity.

  • Maximized resource utilization by reviewing project schedules and workflow plans and identifying suitable talent.

  • Facilitated internal discussions to align staff with the firm's mission, vision, and values, resulting in improved communication and efficiency.

  • Successfully managed day-to-day operations with a team of 15-20 employees, including finance, human resources and facilities.

EDUCATION

The New School - Parsons School of Design | Paris, FR

Masters of Science, Strategic Design for Global Leadership

Baruch College | New York, NY

Bachelor of Business Administration, Marketing Management

Shillington School of Graphic Design | New York, NY

Graphic Design

SKILLS

  • MS Office: Word, Excel, Powerpoint

  • Adobe CC: InDesign, Photoshop, Illustrator, Acrobat 

  • Google Workspace Essentials: Docs, Sheets, Slides, Forms

  • Project Management: Basecamp, Wrike, Slack, Marketo, Asana