Move beyond chaos. Create a rhythm where teams come together, culture has intention, and inspiration takes form, shaping thoughtful and impactful outcomes.
Operationalizing Creativity.
BIO
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As Creative Services Manager at The Berman Group, Janese leads senior client relationships and partners with executive leadership to shape strategy, manage resources, and deliver multi-channel initiatives across real estate, hospitality, and corporate brands. Previously, she helped scale ScientificBrands, generating over $1M in first-year revenue, and led brand marketing at Evercore Wealth Management, driving a 300% increase in engagement.
Earlier, Janese served as VP, Operations and General Manager at IridiumGroup, overseeing agency operations and creative delivery for a 20-person team.
Janese holds a Bachelor’s of Business Administration from Baruch College with a concentration in marketing management and a Master of Science in Strategic Design for Global Leadership from The New School — Parsons Paris.
Select client engagements: Accenture, LexisNexis, The Pew Charitable Trusts, Simons Foundation, Evercore Wealth Management, United Nations Federal Credit Union, Tishman Speyer, RXR, and NYCEDC.
APPROACH
Integration & Client Strategy
Clarity before execution
This approach brings clarity and momentum by aligning strategy, media and execution around business goals, using simple frameworks to turn complex briefs into compelling, growth-driving work with measurable impact.
Alignment & Resourcing
Right teams, right focus
Work is structured around a clear understanding of both the client challenge and the talent required to solve it. Thoughtful resourcing ensures projects move efficiently without sacrificing quality or ambition.
Review & Stewardship
Quality. Value. Trust.
Consistent, light-touch stewardship keeps work high quality, on brand, and aligned with client goals, while clear review moments and performance insight optimize output and reinforce confidence in the value of the investment.
Case Study
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Evercore Wealth Management
Operationalizing Brand Consistency and Growth at Evercore Wealth Management
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ScientificBrands
Establishing a Foundation for Growth and Driving Revenue at ScientificBrands